If you have an e-commerce store, you know that you need to bring in more traffic to increase your sales. There are many ways to strategically increase your traffic. You can pay for advertisement and do several online and offline promotions to let people know that you have good products and services and that they should patronize them. Another great tactic is by link building. Through link building, you are directing the internet users to your website by placing links on various platforms. You have to draw attention to your website because once a reader is in there, he can further be convinced to buy your products with the help of the information you provide on your product's page. Here are various ways of building back links.
1. Give gift ideas
Buying gifts is a daunting task for most people that they will gladly welcome any recommendation. Create a list of gift ideas and link them to the product's web page. Do this consistently for every season, like Christmas, Valentine, Anniversaries, Weddings, and others.
2. Product Review
Bloggers out there carry various niches. Connect with one that is apt for your product category and ask them to review your product in return for a free sample. Their reviews should, of course, link bank to your page. This is very effective as consumers love reading reviews before buying something.
3. Be included in online directories
There are free online directories that cater for e-commerce websites. You simply have to submit your site to them and you can start waiting for traffic to come. Some sites require some form of payment, but this can be worth it especially if that site is popular and often used by consumers.
4. Put up a contest
Another thing consumers love most is joining contests. You can hold your own or partner with a blogger. Offer to sponsor the prizes as long as your website and company is promoted in connection with the contest.
5. Join in forums
Buyers also frequent forums to discuss certain products and service providers. Since you are an expert on your product, then you can share that knowledge to forum members. It is also a chance to share links.
6. Comment on blogs
This may come to you as spamming, but it does not necessarily have to be that way. Only write relevant comments and do not provide links right away. Win the trust of the blog owner and other readers first and be very subtle when it is finally the right time to share links.
7. Guest post
Submit an article to other blog sites for free, provided that they allow you to include a link on the article. Bloggers will gladly welcome additional content to their sites for this small favor.
8. Create your own blog site
An e-commerce site will benefit well by having a blog site connected to it. You will not only be promoting your moneymaking site to your readers, but also to those whom the site was shared. That is instant back link to your site.
9. Join local associations
Being a member of a reputable organization also makes your business trustworthy. Your company's site will also be included and linked from the organization's site.
10. Offer deals and coupons
There are deals and coupon sites that update the public on current promotions. They include a link back to your site on their promotional tag lines, so aside from getting sales, you also get more traffic.
About the Author: This post has been written by Nicky. She is expert in SEO and Internet Marketing. She is evangelist at Growthseed Comapany. They provide best Drupal SEO & Website Promotion Services.