Guest Post - This post is contributed by one of our guest authors Maria Rodriguez. See how to become a guest author on our blog.
If your business website is visible to major search engines like Google, Bing or Yahoo then doubtlessly it aids in bringing your website in top position of search engine result page, SERP. There are certain SEO killer tactics which often dissipate website page rank. Although, the key points I explain seems basic yet they are crucial and should be implemented in the right way to make your site visible to search engines.
How to use SEO keywords
The best way to drive traffic is to use good keywords that help your site gain website visibility. Make sure the contents are written using Keywords and phrases that are mostly entered by readers in search query. The following tips help you know how to use SEO keywords.
- Gather popular and relevant keywords that make your site rank in search engine page
- Make sure keyword you use to target correlates with the content
- Keyword density is very important; use each keyword not more than two times
- Audit your SEO strategy regularly
Link building strategy
Gain links from other relevant websites. While obtaining links make sure “relevancy” is very important. Do not just get the link for the sake of link building rather make it to broaden network, else search engine algorithm determines website as spam.
Before starting SEO in your work, primarily understand the concept of SEO. There are specific guidelines in SEO approach to ensure favourable results. The basics are always the best guide to start with especially if you run a small business. Construct a detailed plan for your SEO approach; don’t rush into them just because experts say doing it. Learn the basics of various tags such as meta, ALT, Headers (H1, H2, H3 and so on) and format of the HTML document.
Avoid content duplication
If the contents of your webpages are unique and fresh content then website recognise to acquire a high place in search results. Try to make use of relevant SEO enriched keywords liberally. This approach will help you avoid content penalties.
Remember search engines do not read images they just crawl web pages to understand them. So, they cannot crawl and understand image unless they described with proper text. While adding images to the webpage, make sure to use ALT tags to describe the image. And here you can add text to the ALT attribute, also tagging every image on your web pages make the site more accessible to search engines.